A new national tourism campaign has been launched by Visit Lincoln to coincide with the 800th anniversary celebrations of Magna Carta and the opening of Lincoln Castle.
The 800 Campaign targets visitors to come to Lincoln in 2015.
Advertising has been placed in national newspapers as well as billboards outside Lincolnshire. The campaign also includes digital and social media activity.
The promotional drive will build on the city’s growing reputation as one of the UK’s best visitor experiences.
Emma Tatlow, Visit Lincoln partnership manager said: “This year provides Lincoln with a once in a generation opportunity to deliver a strategic marketing campaign that raises awareness of the city and all it has to offer visitors.
“We know that Lincoln and its rural hinterland has a very strong visitor offer – but we also know that awareness is low and that there is potential for growth in the areas visitor economy.
“The 800th anniversary of Magna Carta and the opening of Lincoln Castle are two fantastic hooks to launch this campaign.
“The combination of the investment in the city, promotion of the area and efforts to ensure we can provide a warm welcome to all visitors is one that we hope drives growth in the value of the economy – currently worth £168m to the City of Lincoln.”
To support the campaign Visit Lincoln has created a new section of the website visitlincoln.com – with 800 experiences to do while visiting Lincoln.
Lincoln’s visitor economy is worth £168m to supports over 2,000 full time jobs, and this number is set to grow with more visitors coming to the city throughout 2015.
The collaborative campaign, has received support from partners across the city, including Lincoln Business Improvement Group, City of Lincoln Council, Lincolnshire County Council, Bishop Grosseteste University and Henry Ruddock of Henry’s Tea Room and Ruddocks on the High Street
Matt Corrigan, chief executive of Lincoln Business Improvement Group said: “The visitor economy plays an important role in Lincoln.
“Our levy payers want to see more visitors coming to Lincoln and by supporting the Visit Lincoln campaign we are helping to make that happen.”
Mary Powell, Lincolnshire County Council tourism and development manager said: “Tourism is a cornerstone of the Lincolnshire economy, bringing in millions of pounds to the county.
“2015 is a special year for us, with the re-opening of the new-look Lincoln Castle and the 800th anniversary of Magna Carta, and it’s important we make the most of it.”
John Latham, director of development and environmental services at the City of Lincoln Council said: “The visitor economy is crucial to many of our city’s businesses and effective marketing is essential if we are to maximise the benefits to Lincoln.
“It will broaden people’s awareness of what Lincoln has to offer visitors and this, in turn, will strengthen the pull of the city.”