The market town of Spilsby is ideally located at the southern edge of the rolling Lincolnshire Wolds and just north of the Lincolnshire Fens, approximately 33 miles from Lincoln and 13 miles inland of the popular tourist resort of Skegness.
The town has remained a rural market town for over 700 years and has remained a similar size now to the beginning of the 19th century. The town is of a traditional market town style, with a main square for the market and four main streets coming off that area.
The town centre is a mix of the traditional, with a number of traditional shops, and the more modern; including a supermarket. There is still the traditional market held each Monday, which consists mainly of locally grown produce.
Sir John Franklin, sea captain and governor of Tasmania, was born in Spilsby, in the building that is now home to a bakery. Sir John died leading an expedition to chart the Northwest Passage. There is a statue of Sir John Franklin in the market place.